Mission-focused marketing strategy

The right marketing activities will help you build strong stakeholder relationships, grow a sustainable funding base, and reach more of the people who need you. Focus on the wrong things, and you risk wasting already scarce time and money.

A misson-focused marketing strategy contains clear principles to guide not only what you do to grow your business, but also how you do it - in line with your mission, your current market context, your strengths and the needs of the people you serve.

Whether you’re starting from scratch or refining an existing strategy, Community Business Bureau can work by your side to develop a strategy that your team will be excited to take to market. 

Strategy in action: your marketing plan

With your marketing strategy in place, it’s time to take action! Community Business Bureau can help your team to build and implement a marketing plan that makes the most of your unique strengths. This is where our approach is a little different from a standard marketing agency - we’ll coach your team through the ins, the outs and the pitfalls of executing marketing activities, so you can do it yourself next time.

We want to help you grow and develop your organisations’ marketing muscles – it’s all part of our mission!

Areas of expertise:

Strategy and facilitation

Develop insights and build a strategy to grow or sustain your organisation’s mission. We’re expert facilitators, equally comfortable working with Boards as we are with owner-operators or management teams.

Business planning

Design a business plan to drive your strategy forward.

Brand platform and messaging

Bring together your team, your board, and key stakeholders in a brand discovery workshop to co-create a brand platform: consistent messaging based on your values and strengths.

Budget setting

Create a marketing budget that delivers maximum impact.

Communication plans

Engage stakeholders and deliver on your strategy.

Developing your team

Active, on-the-job coaching to grow your team’s ‘marketing muscles’.

Marketing operations

Practical advice to streamline your processes and functions.

Website creation

Make sure your virtual front door delivers a positive, valuable experience.

Brand management

Cost-effective templates and guides to ensure your brand is consistently communicated.

Design and writing

A single flyer or a whole new suite of materials - our trusted network of writers and designers can help.